Meet the Leadership Team

Smiling bald man in a suit and checkered shirt, black-and-white portrait

Eric Habermas
President

Strategic Growth & Digital Transformation

Former CMO of the Better Business Bureau, where he led a national rebrand, digital strategy, and performance marketing transformation, Eric has over two decades of experience in digital marketing, branding, and analytics.

His expertise spans Fortune 500, sports, automotive, nonprofit, and SMB sectors, delivering data-driven marketing strategies that increase brand visibility and maximize ROI.

He also serves on the Department of Marketing Advisory Council at Arizona State University’s W. P. Carey School of Business.

  • Led BBB’s The Sign of a Better Business℠ campaign, earning recognition on Fast Company’s “Brands That Matter” list.

  • Deep expertise in performance marketing & analytics, helping businesses optimize ad spend and conversion rates.

  • Former agency and in-house marketing leader across sports, finance, and enterprise organizations.

Education: B.A., Michigan Tech | M.B.A., Arizona State University
Favorite Place to Visit: Northern Michigan | Hobbies: Golf, Skiing

Black and white portrait of a woman smiling outdoors, with long hair and earrings, standing in front of blurred foliage.

Courtney Stellar-Patterson
Senior Creative Director

Brand Identity, Creative Strategy & Storytelling

Courtney is a seasoned brand strategist and creative director, with extensive experience in branding, digital media, and multi-channel marketing. Previously, she led brand strategy and creative execution for the Better Business Bureau, spearheading the creative vision for BBB’s brand, ensuring consistency across email, direct mail, advertising, and web platforms.

  • Co-created a comprehensive BBB brand book to ensure identity consistency and minimize brand risks across North America, complete with swatch books, accessibility tools, and video production resources.

  • Creative expertise in print and digital design, video production, traditional media advertising, and web development, with a strong ability to integrate cross-platform solutions that enhance visual storytelling and brand presence.

  • Passionate about crafting strategic brand experiences that connect, engage, and drive action.

Education: B.A., Bowling Green State University
Favorite Place to Visit: National Parks | Hobbies: Camping, Hiking, Cooking

Let’s Chat!

By submitting this form, you agree to receive marketing communications from Victus Marketing. You can unsubscribe at any time.