AI is already reshaping how people find and consume information. The old traffic model is collapsing as answer engines replace search engines, and only brands with unique credible content will keep showing up.

92% of retail companies personalize their marketing. Only 30% of sports companies do.

Morgan Stanley says closing that gap could unlock $130B in new revenue.

In my new article, I explain why sports lags behind and what leaders in sports, recreation and beyond can do to start closing the gap.