Let’s talk about your marketing.

Strong strategy and steady execution help local businesses grow.

I help organizations make sense of their marketing, sharpen their message and run campaigns that work. If you want clarity around your brand, your digital performance or your next step, let’s talk.

I’m Eric. I live in Clarkston and I help organizations build marketing systems that support real growth. I run Victus Marketing here in Michigan. I also serve as CMO of our parent company, Park City, Utah-based Victus Advisors, a professional services firm that works across sports, recreation, entertainment, arts and mixed-use development.

I’m also a co-founder and led go-to-market strategy at Feasibly, a platform that blends AI with industry knowledge to deliver fast and reliable feasibility studies for sports, recreation and real estate projects.

Before joining Victus I led Fortune 500 accounts at Shift Digital across the U.S., Canada and Europe and helped brands navigate digital transformation across paid media, analytics and performance.

Earlier in my career I worked at Campbell Ewald, one of Metro Detroit’s legacy advertising agencies, did freelance sports writing for the Detroit Free Press. Those experiences sharpened my writing, strengthened my creativity and taught me how to communicate with audiences who expect clarity and purpose.

I graduated from Michigan Tech and earned my MBA from Arizona State, where I sit on the marketing advisory council.

I graduated from Michigan Tech and earned my MBA from Arizona State, where I sit on the marketing advisory council. I’m a girl dad, a skier and a golfer, and a Detroit sports fan, for better or worse. If you want a conversation that leads to clarity, book a quick call and we can meet for coffee if it makes sense.

Experience across sports, real estate, technology and media

What Victus Marketing Does

Victus Marketing helps organizations get their marketing organized, aligned and moving. We support brands that need stronger strategy, better creative and day-to-day execution that stays on track.

Strategy and Consulting

  • Marketing consulting

  • Brand positioning

  • Messaging and content direction

  • Fractional CMO support

Digital Performance

  • Digital audits

  • Paid media

  • Analytics and reporting

  • Conversion optimization

Creative & Execution

  • Website design + development

  • Content marketing

  • Digital advertising

  • Social media management

  • Graphic design

If you need a partner who blends strategic direction with hands-on execution, that is what we do.

What You Get When We Talk

Clear ideas from someone who builds and runs campaigns

Straight talk about what will move your business forward

Perspective across sports, SMB, real estate and tech

Experience leading national accounts without the agency markup

A local partner who can meet in person when the time is right

If you want a marketing conversation that brings focus, book a quick call and we can go from there.