Fractional CMO in Michigan
Executive Marketing Leadership Without a Full-Time Hire
Growing companies reach a point where marketing needs senior leadership.
You have revenue goals.
You have product or service momentum.
You need strategy, direction and accountability.
I serve as a fractional CMO for founder-led and growth-stage organizations that want executive-level marketing leadership paired with hands-on execution.
I’m Eric Habermas. I live in Clarkston and lead Victus Marketing here in Michigan.
I also serve as Chief Marketing Officer of Park City-based Victus Advisors, a professional services firm serving sports, recreation, real estate and mixed-use development clients nationwide.
I’m a co-founder of Feasibly, a real estate software platform where I led go-to-market strategy and demand generation from launch.
Earlier in my career I led Fortune 500 accounts at Shift Digital across North America and Europe and supported national brands at Campbell Ewald in Metro Detroit.
I earned my MBA from Arizona State and serve on its marketing advisory council.
When you hire me as your fractional CMO, you gain executive-level leadership and a team behind me with strength across paid media, content, creative and analytics.
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Why Companies Hire Me as Their Fractional CMO
Founder-Aligned
Direct access. Clear thinking. Straight answers. Focus on growth.
Operator, Not Commentator
I oversee multiple live marketing systems every day. That operating discipline carries into your organization.
Executive-Level Experience
Current CMO of a national firm and co-founder of a venture-backed technology company. Strategy tied directly to revenue performance.
Local Presence, National Scope
Based in Michigan. Experience leading campaigns across the U.S. and internationally.
Direction, messaging, channel orchestration and performance oversight under one roof.
Strategy + Execution
What Fractional CMO Support Looks Like
You receive structured leadership without adding a full-time executive salary.
Marketing roadmap and prioritization
Positioning and messaging architecture
Channel strategy and budget allocation
Demand generation oversight
Executive thought leadership
Performance accountability
Experience across sports, real estate, technology and media
What You Get When We Talk
A candid assessment of your current marketing system
A view of where growth friction exists
A prioritized plan of action
Recommended next steps
Depending on your needs, I can operate as your strategic lead, direct your existing marketing resources or activate my team to support execution.